Haku
Viitteet 1-5 / 5
Strategic marketing planning in South Korea : Finnish company entering South Korean beauty market : Case Lumene
(2020)
The thesis focuses on the development of a strategic marketing plan for Lumene Oy to enter the beauty market in South Korea. The research objectives aim to investigate the phenomenon of the strategic marketing planning ...
Identifying a marketing strategy plan for successful e-commerce implementation for a fashion industry company
(2021)
The objective of the research study was identifying a marketing strategy plan for successful e-commerce implementation of the Eirene Oy - a business from fashion industry. The company has only the physical store and an ...
International digital marketing strategy : IFBB Nordic Academy
(2023)
The new digital marketing environment has increased brands’ competition on consumers’ attention, requiring different strategical approaches to marketing informed by data. Huge amounts of brand messages are daily ignored ...
Business-to-Business omnichannel marketing plan for high-end company : case company: Addcomposites Oy
(2022)
The thesis aims to build an omnichannel marketing plan for the high-end company – Addcomposites Oy. Addcomposites Oy is a start-up in Espoo, Finland which focuses on automated solutions for composites manufacturing in a ...
Development of a social media marketing plan : case company: Vendace Beauty
(2023)
The purpose of the study was to create a functional social media marketing plan for the case company. The study was carried out in cooperation with the case company Vendace Beauty. The case company did not have a previous ...




